Executive Manager - Marketing

Shortlisting stage of vacancy - only shortlisted candidates will be contacted

Overview of role

As the head of marketing reporting to the CEO, your focus will be on designing, implementing, evaluating and monitoring the marketing strategy and programmes to enable the Organisation to realise its vision and forging strategic partnerships for marketing the Botswana Tourism Product offering.

Job description

  • Develop and implement Marketing Strategy and programmes
  • Assist Executive Management Team in formulation, review and implementation of the Organisational Strategy
  • Develop and implement marketing policies and procedures
  • Provide professional marketing guidance at designing stage of new Organisation projects and products to enhance marketability upon completion
  • Proactively pursue and establish new markets in addition to existing markets for the Organisation’s tourism products
  • Develop new marketing plans, systems and programmes for introduction of new Organisational products and projects
  • Provide direction and leadership to the Marketing Department for departmental efficiency and excellence
  • Establish performance targets and monitor delivery against the targets for the Marketing Department
  • Develop, evaluate, implement and monitor the annual budget for the Marketing department
  • Manage and implement public relations and communications strategy, programmes and initiatives to develop and safeguard the Organisation’s brand and image
  • Build, support and manage competent human capital and cross-functional team from the marketing, public relations & communications function for continuity

Requirements, Education and Experience

  • Bachelor’s Degree in Marketing or related fields
  • A Masters’ Degree in Marketing or related fields will be an added advantage
  • Knowledge of Marketing principles within the Tourism Industry is essential
  • At least 8 years work experience in a multi-disciplinary environment; 5 of which should have been at Management level

Closing Date for applications: Sunday 12 May, 2019.

Company profile

Botswana Tourism Organisation (BTO) is looking to attract passionate, creative and vibrant professionals who are highly motivated to be part of the organisation’s journey towards delivering on its mandate and growing the brand and acclaim of the organization both locally and internationally. The Botswana Tourism Organisation was set up by the government of Botswana to market tourism products and to grade and classify tourist accommodation around the country as well as to promote investment in the tourism sector. The travel and tourism industry, with a significant contribution to GDP, is of huge national economic importance. Not only is the BTO dedicated to contributing to our national wealth but takes equal pride and obligation to preserving the heritage and environment of Botswana by laying down conservation policies and ecotourism strategies to ensure sustainability in our tourism sector.



Gaborone, Gaborone
Match criteria
  • Gaborone
Education level
  • Degree
  • Masters Level
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